Course Description
This hands‑on micro‑course merges branding fundamentals with the creative power of generative AI. Participants will:
- Curate visual inspiration and articulate their brand in three carefully chosen adjectives.
- Craft a “perfect prompt” that instructs an AI image model to generate multiple, on‑brief logo options.
- Refine the strongest concept into a clean SVG vector using Illustrator (or free alternatives) and apply it to textile surfaces via heat‑transfer vinyl.
By the end, learners leave with a market‑ready logo file, a wearable prototype, and the know‑how to repeat the process for future brand assets.
Learning Outcomes
Participants will be able to:
- Formulate effective AI prompts that specify style, mood, color palette, usage context, file format, and deliverables.
- Translate abstract brand traits into concrete visual direction.
- Evaluate and iteratively refine AI‑generated designs.
- Convert raster outputs to scalable SVG vectors and prep cut‑ready artwork.
- Apply heat‑transfer techniques to create a professional‑looking garment or tote.
Resources
- Prompt Reference: [OpenAI Prompt Library – Design]
- Color Palettes: coolors.co • adobe.color
- Vectorization Guide: “Image Trace Tips” – Adobe HelpX
- Mock‑ups: smartmockups.com (free tier)
Badge Certification
Brand Design – AI‑Generated Logo
Requirement: Submit a final SVG logo plus a photo of the completed T‑shirt/tote.
Criteria: Clear alignment to prompt, clean vector paths, accurate color usage, neat heat transfer.
Optional Extensions
- Generate a one‑page Brand Style Guide with ChatGPT (fonts, usage rules, mock‑ups).
- Explore silk‑screen printing for larger production runs.
- Compile a mini‑portfolio showcasing the logo across digital + physical touchpoints.