Building a Brand on Your Own with the Assistance of AI

$25.00

Product ID: 4373 Category:

Course Description

This hands‑on micro‑course merges branding fundamentals with the creative power of generative AI. Participants will:

  1. Curate visual inspiration and articulate their brand in three carefully chosen adjectives.
  2. Craft a “perfect prompt” that instructs an AI image model to generate multiple, on‑brief logo options.
  3. Refine the strongest concept into a clean SVG vector using Illustrator (or free alternatives) and apply it to textile surfaces via heat‑transfer vinyl.

By the end, learners leave with a market‑ready logo file, a wearable prototype, and the know‑how to repeat the process for future brand assets.

Learning Outcomes

Participants will be able to:

  1. Formulate effective AI prompts that specify style, mood, color palette, usage context, file format, and deliverables.
  2. Translate abstract brand traits into concrete visual direction.
  3. Evaluate and iteratively refine AI‑generated designs.
  4. Convert raster outputs to scalable SVG vectors and prep cut‑ready artwork.
  5. Apply heat‑transfer techniques to create a professional‑looking garment or tote.

Resources

  • Prompt Reference: [OpenAI Prompt Library – Design]
  • Color Palettes: coolors.co • adobe.color
  • Vectorization Guide: “Image Trace Tips” – Adobe HelpX
  • Mock‑ups: smartmockups.com (free tier)

Badge Certification

Brand Design – AI‑Generated Logo
Requirement: Submit a final SVG logo plus a photo of the completed T‑shirt/tote.
Criteria: Clear alignment to prompt, clean vector paths, accurate color usage, neat heat transfer.

Optional Extensions

  • Generate a one‑page Brand Style Guide with ChatGPT (fonts, usage rules, mock‑ups).
  • Explore silk‑screen printing for larger production runs.
  • Compile a mini‑portfolio showcasing the logo across digital + physical touchpoints.