Introduction – Building a Brand on Your Own with the Assistance of AI

Core Skills

Brand Identity Development
AI Prompt Engineering
Vector Graphic Design
Color Theory & Palette Selection
Textile Print Application
Layout & Transfer Design
Basic Garment Construction Knowledge

Learning Outcomes

Participants will be able to:

Formulate effective AI prompts that specify style, mood, color palette, usage context, file format, and deliverables.
Translate abstract brand traits into concrete visual direction.
Evaluate and iteratively refine AI‑generated designs.
Convert raster outputs to scalable SVG vectors and prep cut‑ready artwork.
Apply heat‑transfer techniques to create a professional‑looking garment or tote.

Tools & Platforms

Stage	Recommended Tooling	Notes
Ideation & Prompting	ChatGPT (DALL·E 3), Adobe Firefly, or Midjourney	Free or trial tiers are acceptable.
Vector Cleanup	Adobe Illustrator • Figma • Inkscape • vectorizer.ai	Ensure “SVG” export.
Output Mock‑ups	Mockup editor in Figma / Photopea	Optional but useful for background previews.
Fabric Transfer	Silhouette Cameo • Heat‑transfer vinyl • Heat press	Same hardware as original course.
Sketching (Optional)	Sketchbook • Pen/Pencil	For thumbnails & notes.

Resources

Prompt Reference: [OpenAI Prompt Library – Design]
Color Palettes: coolors.co • adobe.color
Vectorization Guide: “Image Trace Tips” – Adobe HelpX
Mock‑ups: smartmockups.com (free tier)

Badge Certification

Brand Design – AI‑Generated Logo
Requirement: Submit a final SVG logo plus a photo of the completed T‑shirt/tote.
Criteria: Clear alignment to prompt, clean vector paths, accurate color usage, neat heat transfer.

Optional Extensions

Generate a one‑page Brand Style Guide with ChatGPT (fonts, usage rules, mock‑ups).
Explore silk‑screen printing for larger production runs.
Compile a mini‑portfolio showcasing the logo across digital + physical touchpoints.

Building a Brand on Your Own with the Assistance of AI

Curriculum